Introduction
In today’s digital-first world, mobile devices have become the primary gateway for communication and content consumption. A significant portion of consumers now read emails directly on their smartphones or tablets, making it essential for businesses to embrace mobile-friendly strategies. Email marketing remains a powerful channel, but to connect with today’s on-the-go audience, brands must adapt their campaigns to meet mobile expectations.
Why Mobile Optimization Matters in Email Marketing
Mobile optimization is no longer optional. Studies show that more than half of all email opens happen on mobile devices. If emails are...
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